Roxy Cinemas - Dubai Hills Mall

Project Overview

Display Big was appointed by Dubai Holding Entertainment to engineer, manufacture, and install the comprehensive premium signage and custom decorative metal works package for the flagship Roxy Cinemas at Dubai Hills Mall. The high-specification scope encompassed large-scale illuminated auditorium entry signage, custom halo-lit marquee displays, architectural metal trim cladding, and integrated LED lightboxes designed to elevate the premium cinema experience. Delivered to meet strict hospitality design aesthetics, the project required precise execution of intricate metal fabrication, high-polish finishes, and architectural wayfinding systems. The entire AED 1.4M contract was successfully completed and handed over within a fast-track commercial fit-out schedule, fulfilling all mall management and safety compliance parameters.